Bias Audits & Balance Certification
Learn how audiences see your news reporting.
Is your news trusted? Is it objective and balanced, or does it show political bias? During an AllSides Media Bias Audit, your news content undergoes our patented and proprietary bias review system to reveal whether average Americans and a panel of experts perceive political bias in your news reporting.
Our audits provide actionable insights to help your news team create more balanced, trustworthy news, better appeal to your target audience, bolster trust, and satisfy advertisers.
News organizations that meet our criteria for unbiased/balanced news achieve AllSides Balance Certification™, which proves your news product exemplifies trustworthy journalism and elevates brand integrity, attracting a broader audience.